Digitalisation does not involve households?
At the end of April, a debate on the topic of automation and digitalisation (more in this article in Czech) took place in Brno as part of the Digital Future project, in which Vodafone Business and Hospodářské noviny cooperate. The discussion was attended by Václav Muchna from Y-Soft, Martin Cígler from Solitea and Pavel Mašek from the Institute of Telecommunications, FEKT BUT.
It is great how all the guests at the Brno debate agreed that digitalisation and the innovations that go with it will become an everyday part of our lives. Unfortunately, the main focus of these debates still remains in the field of industry, commercial companies and public administration (where the situation similarly remains very bleak, as all speakers agreed).
But what about households? They are still not being addressed, as if digitalisation should not even concern them. Yet the average household has assets worth as much as the average medium-sized Czech company. But while the company is aware of the need to digitise in order to survive, households are still living much like turn-of-the-century couples. And the ability to turn on a lamp via Smart Home won't change that. There is a need to focus on common household issues from document storage to e.g. digitalised journeys addressing a broken appliance, ordering a handyman, or energy sustainability.
Central point of household management now, without WOX.
The household segment may seem conservative, but that is why it carries one of the biggest opportunities of today - it is one of the last areas to be little or no digitalised. After all, we all live in a household. So even this conservative environment will sooner or later be in a period of transition.
Central point of household management with the WOX involvement.
Václav Muchna aptly summed up the essence of digitalisation, which is supposed to bring greater comfort to users, reduce costs and increase transparency. "Digitalisation does not mean scanning a form [...] Effective digitalisation can only be done by changing the established practices [...]", Muchna added. For WOX, household digitalisation doesn't just mean scanning contracts and receipts into a Dropbox somewhere either.
That's why at WOX we are changing the way we look at the household as a whole, applying elements familiar from Industry 4.0, creating a digital twin to our home, and thanks to it we can completely reconfigure but at the same time simplify the common processes of its management. Whether you're dealing with a broken appliance, looking for specific information in the manual, forgetting to have your boiler regularly checked, or needing to sort out a room being flooded by a neighbour.
